What is Clean Beauty and Why is it Important?

Clean beauty is a buzzword that many of us have heard at least once. Chances are it’s popped up on TV commercials, blogs, and internet ads for some of your favorite brands. But what does it really mean? That’s what we’ll address in this article. By the end, you’ll know what clean beauty is and why it’s important.

Clean Beauty Defined

Now, let’s get into what clean beauty is. It’s a term used in the cosmetics industry to push the idea that a product is free of toxic chemicals or ingredients. Some of the main ingredients left out of “clean” beauty products include synthetic fragrances, sulfates, and parabens.

But it’s important to know that the term “clean beauty” is not regulated by any means. Any beauty company or product manufacturer can use it without any repercussions. Though, in general, if a company uses the term, they might be less likely to include offensive or unsafe ingredients in their product formulations.

In addition, clean beauty focuses on sustainability in general. Clean beauty companies might shrink their packaging down, prioritize renewable resources in the formulation of their products, or more in favor of the planet. 

Why is Clean Beauty Important?

Clean beauty is incredibly important for the health of the public at large. In the past, beauty companies have used a plethora of unsafe ingredients in their products. And this is a mistake that has led to many developing serious health problems, like cancer. So, it’s important to shine the spotlight on the safety of hair and beauty products. Doing so could actually save lives.

Focusing on clean beauty also helps propel honest, responsible companies to new heights. People are becoming increasingly conscious of what’s in their shampoo, conditioner, and face cream, demanding high-quality products that are safe for consumption. Those companies that listen to the consumer will rise to the top, while others will fizzle out. That’s better for everyone.

And, of course, the sustainability focus of clean beauty could help pull the planet out of the environmental crises it is currently in.

Can You Trust Clean Beauty Companies

In just about every area, there are those who play the system. As we mentioned earlier, some companies push the clean beauty agenda and still use unsafe ingredients in their products. Therefore, it’s not wise to blindly trust clean beauty companies.

Get Educated

Always do your research when making your purchase decisions at your local beauty supply store or online shop. Look beyond the buzzwords and find out what’s really in the products. Type the ingredient name into Google and get educated on whether it’s safe.

Every product is different and has a unique set of ingredients. So, it could take some time to determine which ingredients are safe and which are not. But it’s worth the effort and could improve your health as you throw out products with negative health effects.

So, there you have it – what clean beauty is and why it’s important. Whenever you can, support clean beauty companies – real clean beauty companies. Not only will it help you, but it could help the planet as a whole.

Author: Andrea Reyes

Andrea is a mother, wife, writer, and natural hair enthusiast of 15 years. Currently on her natural hair journey, she’s been trying countless products and techniques to understand and embrace her natural hair. She is the creator of NaturallyTextured.com, a new website featuring informative articles that share tips, tricks, and techniques aimed to help others learn to love their hair through proper hair care. She writes with the hope of making hair care easier to understand and implement.